
January is a terrible time to release a movie. It’s cold, and we’re all trying to eat healthy. Everyone is miserable, trying to make up for what a piece of shit they were the previous year. If you’re a cinephile, you’re scrambling to figure out how and where to watch all of last year’s critical darlings. As someone who watches every Best Picture nominee, I can tell you that takes up most of my January moviegoing.
Long story short, people got shit going on. They don’t have time for summer blockbusters in the dead of winter. This is why 28 Years Later: The Bone Temple failed. There was no room to build hype for it over the holidays or during early Oscar season. It needed a big spot right smack in the middle of summer. And it’s a shame people didn’t go see it for two reasons: (1) it’s good, and (2) its box-office performance puts Alex Garland, Danny Boyle, and Co.’s 28 Years trilogy at risk. Because I doubt Sony is champing at the bit to lose another $29 million on another installment. No matter how many bones are in it.






